For Carter, these struggles are not detours but part of her purpose. “I’m just hitting my stride at 62,”
she says. “Every challenge has prepared me for this moment.”
Full Circle
Perhaps the most surprising turn in her story is coming full circle with her mother the two now work
together. Her mother, a certified health coach, became Peakwave’s first client and later a partner.
“It’s kind of a dream come true,” Carter says. “Now we get to enjoy working together, without the
stress of the past. She brings wisdom to the company and to my life.”
Building for Impact
At Peakwave, Carter continues to integrate everything she’s learned: marketing, consulting, customer
service, and resilience. She and her team don’t just run campaigns; they help clients strengthen their
sales process, discover new revenue streams, and refine the way they serve their customers.
For Carter, it’s about more than business. It’s about proving that setbacks—whether personal,
professional, or health-related—don’t have to be the end of the story. “When something comes up, I
latch onto it like a pit bull,” she says. “I don’t let go until I find a solution.”
Her journey is proof that success isn’t about avoiding struggle—it’s about moving
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