Why Fuzzy Socks
By Andrea Mottola Dobkin
and Franchises Go Together
n the fall of 2024, I sold my home and jumped
into the world of renting an apartment in
downtown Salt Lake City. For the first time in a
long time, I felt spacious—physically,
emotionally, and spiritually. I traded square footage
for skyline views, responsibility for flexibility, and
began a new chapter with more intention and less
noise.
My new home comes with a rooftop pool, sauna, and
hot tub that serve up fabulous sunsets and even
better perspective. It’s become my sanctuary—
where I recharge, reconnect, and dream bigger.
I also jumped headfirst into entrepreneurship—
launching my business as a franchise consultant and
starting Guide to Franchising, my consulting
company dedicated to helping people find
businesses that align with their values, lifestyle, and
goals.
Yes, I wear fuzzy socks to Zoom meetings. Yes, I light
palo santo before client calls. Yes, I believe you can
be cozy, confident, and killing it. All at once.