This is especially true for women who account for the majority of buyers in just about every area,
from basic groceries to high end products and luxury items. Across the world, holiday shopping is
what makes this season happy for many people, aside from the yearly gatherings with friends and
relatives, and exchanging presents.
December is also known as “the month of giving”, due to its association with major holidays like
Christmas, Hanukkah, and Kwanzaa, which involve gift-giving, and a surge in charitable donations.
This period sees a significant increase in
philanthropic activity, with many people
making year-end contributions to charities
and focusing on acts of selflessness. The
month often begins with Giving Tuesday, a
global day of generosity that encourages a
shift from consumerism to helping the needy
and less fortunate.
In the USA, the official debut of the shopping
season is the day after Thanksgiving, known
as Black Friday, and it goes on through
December and early January. Everyone
celebrates in their own ways, regardless of
language, culture, ethnicity, and even
socioeconomic factors. Some buyers can get
exhausted after hours of holiday shopping,
walking, and spending!
It is peak time for record sales, more than in
any other month, enticing deals and
discounts abound, and buyers capitalize on
these to stock up on essentials and get gifts
for dear ones.
This is considered the most wonderful time
of the year, the season of merriment, marked
by numerous symbols, traditions, festivals,
and events that connect people of various
creeds and religions, as the holiday spirit and
magic transcend social differences, barriers,
and borders.
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