"Even though I wasn't making a whole lot of
money to justify the cost, I'm glad I stuck with it
because so many people have so many different
tools and it just gets so disorganized, not only
from the back end, but from the receiving end
for clients as well,"
By consolidating her business operations on a single
platform, Marta created a seamless experience for both
herself and her clients. "Everything is on there—my
website, the processing—because now they actually
have Kajabi payments," she explains. The investment has
even become a revenue stream as her business evolved:
"As an affiliate, I actually make a profit with Kajabi. So it
pays for itself and then some."
Perhaps most importantly, automation provides
protection for your business continuity. As Marta points
out, "When you hear people talking about scaling—if
something happened to you, somebody could take over
because everything is in one place, or you already have a
team member that has an SOP and all of that. As
entrepreneurs, especially sometimes we create a job for
ourselves, and then if we can't show up, we don't get
paid."
This strategic approach to automation has been
instrumental in Marta's impressive business growth over
seven years. By leveraging technology to handle
administrative tasks, Marta has freed herself to focus on
high-value activities that generate greater impact and
income.
"I'm very proud of how far I've come, and the clients that
I'm working with now," she shares. The automation
systems she implemented early on have given her the
freedom to evolve her business model, rebrand when
necessary, and scale her impact without proportionally
scaling her workload.
Key automation tools that can transform your business:
All-in-one platforms that integrate your website,
email marketing, and payment processing
Customer Relationship Management (CRM) systems
that nurture client relationships while you sleep
Project management tools that keep your team
aligned and productive
Accounting software that provides real-time financial
insights