Vol 2. Issue 4
March, 2025
DR. MARCY
CROUCH
www.shetalksmag.com
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CONTRIBUTORS
Editor-in-Chief
DR. JULIE DUCHARME
Cover Layout and
Magazine Design
DR. JOSHUA DUCHARME
Contributing Writers
Lifestyle Editor and
Feature Author
TIA CRISTY
ALIANA MOSS
AMANDA TAYLOR
VIRGINIA WILCSEK
KIM-ADELE PLATTS
NIKKI TERNAY
LISA KIRKWOOD
WENDY WATSON
KRIS MILLER
TIA CRISTY
LYNELL GREEN
TONI HARRIS TAYLOR
Table of
Contents
BLOOMING IN BUSINESS: THE
ART OF SCALING WITH
CONFIDENCE
WHY VACATION WEIGHT GAIN
ISN’T INEVITABLE—AND HOW
TO PREVENT IT
SUSTAINABLY STUNNING:
SPRING BEAUTY PICKS THAT
GO GREEN
HIGHLIGHTS FROM THE SHE TALKS
RISE UP CONFERENCE
HOW TO BUILD EXECUTIVE
PRESENCE AND CONFIDENCE
IN LEADERSHIP
08
15
19
24
29
34
MONEY 101: CREATE WEALTH,
FINANCIAL GROWTH, AND
INCOME YOU’LL NEVER OUTLIVE
TALKING BELOW
THE BELT
SEASON OF EMOTIONAL
GROWTH: TIPS TO REFRESH
YOUR RELATIONSHIPS
EVERY DAY IS EARTH DAY
THE MAGIC OF TIME
SEASON OF EMOTIONAL
GROWTH: TIPS TO REFRESH
YOUR RELATIONSHIPS
39
46
50
54
57
62
WHY YOU SHOULD USE A
FRANCHISE CONSULTANT TO
FIND YOUR IDEAL FRANCHISE
FEATURE:
WHY YOU SHOULD USE A
FRANCHISE CONSULTANT TO
FIND YOUR IDEAL FRANCHISE
64
ABIGAIL DUCHARME - YOUTH
AMBASSADOR
71
FROM THE EDITOR
Editor in Chief
Dear Readers,
As we turn the page to April, we step into a season of growth, renewal, and bold
beginnings. Nature is blooming all around us—and so are we. After a month of
honoring the trailblazers of the past and present, it’s time to focus on what lies
ahead. April invites us to plant new seeds, embrace fresh perspectives, and step
confidently into the next chapter of our journeys.
At She Talks, we see this month as an opportunity to shift from reflection to
action. It’s about harnessing the energy we’ve built and turning it into forward
momentum. Whether you’re launching a new idea, stepping into a leadership role,
or simply recommitting to your goals, this is your time to rise and flourish.
In this issue, you’ll find stories that speak to the power of reinvention and
resilience. Women who dared to pivot, evolve, and thrive—sometimes against all
odds. You’ll hear from visionaries who found clarity in chaos, leaders who turned
breakdowns into breakthroughs, and everyday women who remind us that growth
is not always loud—but it is always powerful.
Let this be your reminder that you don’t need permission to begin again. You don’t
have to wait for the perfect moment. The moment is now. Whether your next step
is big or small, know that it matters. And know that we’re cheering you on every
step of the way.
So here’s to blooming. To bold moves. To fresh starts. To women supporting
women as we rise together—again and again.
With gratitude and fire,
Mini
April 5, 2025
Denver, CO
SASS, CASH AND CLASS CONFERENCE
Inspiring Keynotes, Empowerment, Networking, Fun and Sass
Blooming in
Business
By Amanda Taylor
Every successful business journey begins with a
seed of potential. Like a garden carefully
tended, your business requires the right
conditions to flourish—nutrients of knowledge,
sunshine of support, and most importantly, the
water of confidence to help it grow. As women
entrepreneurs, we understand that scaling a
business isn't just about expanding operations;
it's about personal transformation and
embracing our power to create lasting impact.
The path to scaling often feels daunting. Many
of us grapple with overwhelming
responsibilities, concerns about financial risks,
and that persistent whisper of imposter
syndrome. Yet, these very challenges are what
make our success stories so compelling. When
we approach growth with intention and
confidence, we don't just scale our businesses—
we transform ourselves.
Remember the early days of your business,
when you wore every hat from CEO to
social media manager? While that hands-on
approach helped build strong foundations,
sustainable growth requires a shift in
mindset. Automation isn't about replacing
the personal touch that makes your
business special; it's about amplifying your
impact while reclaiming your time.
Marta Spirk, founder of Marta Spirk
Coaching and host of The Empowered
Woman podcast, embraced automation
early in her entrepreneurial journey. "I've
been using Kajabi since 2018, actually, so
like a year or so into my business," she
explains. Marta made a strategic choice to
invest in automation before her revenue
seemingly justified the expense—a decision
that paid dividends in the long run.
Leveraging Automation: Work
Smarter, Not Harder
SHE TALKS | 8
"Even though I wasn't making a whole lot of
money to justify the cost, I'm glad I stuck with it
because so many people have so many different
tools and it just gets so disorganized, not only
from the back end, but from the receiving end
for clients as well,"
By consolidating her business operations on a single
platform, Marta created a seamless experience for both
herself and her clients. "Everything is on there—my
website, the processing—because now they actually
have Kajabi payments," she explains. The investment has
even become a revenue stream as her business evolved:
"As an affiliate, I actually make a profit with Kajabi. So it
pays for itself and then some."
Perhaps most importantly, automation provides
protection for your business continuity. As Marta points
out, "When you hear people talking about scaling—if
something happened to you, somebody could take over
because everything is in one place, or you already have a
team member that has an SOP and all of that. As
entrepreneurs, especially sometimes we create a job for
ourselves, and then if we can't show up, we don't get
paid."
This strategic approach to automation has been
instrumental in Marta's impressive business growth over
seven years. By leveraging technology to handle
administrative tasks, Marta has freed herself to focus on
high-value activities that generate greater impact and
income.
"I'm very proud of how far I've come, and the clients that
I'm working with now," she shares. The automation
systems she implemented early on have given her the
freedom to evolve her business model, rebrand when
necessary, and scale her impact without proportionally
scaling her workload.
Key automation tools that can transform your business:
All-in-one platforms that integrate your website,
email marketing, and payment processing
Customer Relationship Management (CRM) systems
that nurture client relationships while you sleep
Project management tools that keep your team
aligned and productive
Accounting software that provides real-time financial
insights
The Power of Networking: Building
an Empire Through Relationships
In today's interconnected world, no successful business is an
island. Strategic networking isn't about collecting business cards
—it's about cultivating meaningful relationships that fuel mutual
growth. The most powerful opportunities often emerge from
authentic connections within your business community.
For many entrepreneurs, networking doesn't come naturally at
first. Stacey Nicholls, founder of Space Cookie Designs, a
Squarespace website design company, candidly shares her initial
reluctance: "I'm such an introvert. This is so uncomfortable for
me. What am I supposed to do? I don't even know how to go up to
someone... like, 'Hi, I'm real awkward. Let's be friends.'"
Her early experiences with networking were influenced by well-
meaning but misguided advice. "All of my professors were like,
you have to network... you have to have an elevator pitch and just
go up to someone and just word vomit your elevator pitch to
them. And that's how you're going to be successful. And I'm like,
this doesn't work in my brain. I don't understand this."
Stacey admits to some cringe-worthy first attempts: "I feel so bad
for this person... I went up to someone... she did permanent
jewelry. And I asked her if she liked her website, she was like, 'no,'
so I pretty much threw my business card at her and was like, 'hire
me' and then ran away."
The turning point came when she shifted her approach: "When I
shifted to building relationships and using networking to find
people and build relationships—not to sell directly—it got a lot
better." Now networking has become a cornerstone of her
business growth strategy.
Today, Stacey has embraced both in-person and virtual
networking, joining referral groups and various women's
networking communities. She's even created a formal referral
program: "For anyone you send to me, if they book a project with
me, then I share 5% of the project back as a thank you."
She recognizes the unique value of referrals: "Referrals, I find, are
way more valuable than an ad because... I get to build on your
credibility with the referral. The person that you're sending to me
knows you and trusts you and trusts your opinion."