Commercial TV channels, such as MTV, dedicated
radio programs, and love letter competitions, in
addition to economic liberalization led to the
spread of this new observance and to a massive
growth of the Valentine card industry. As of the
early 2000s, one of the reasons for Valentine's Day
acceptance by the general population was the
change in relations between the genders, and
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because sexual relationships are no longer strictly limited to marriage. In
modern culture, Valentine’s Day revived many ancient practices of
celebrating love in various countries, at different times of the year, often
overlapping in significance and impact.
The three events observed during this month of February are yet another
social proof of global cultural merging, when people from different nations
and continents unite in honoring humanity first and foremost, to overcome
language and social barriers for the sake of harmony, unity, and peace.
Such notable festivities and countless derived customs can bring us even
closer together as we walk hand in hand towards a better future with
prosperity and equality for all.
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